I have been so excited to share this very special commercial lifestyle photography shoot for Purely Pecans! “Commercial lifestyle photography” is traditional commercial images for business meets free, artsy lifestyle photography for people. It’s a bit of a niche genre, but I LOVE it because it lets me craft an image-based message for a business that intimately represents their brand while still being professional, widely relevant and able to be used for many years.

Purely Pecans was founded by Jeff Worn, who you’ll see in the images below. Jeff is a multi-sport athlete who knows how much his athletic performance is dependent on a clean and nutritious diet. He wanted to create a product that was not only delicious but was also free of additives like the preservatives, sugars and emulsifiers found in most nut butters. The result? THE cleanest, creamiest, most velvety rich raw pecan butter on the planet. (Don’t believe me? TRY IT.) Jeff’s personal connection to his business, its goals and brand is the reason he’s featured throughout Purely Pecans’ customized imagery. The photos emphasize Jeff, his active lifestyle and some of his personal passions and hobbies.

I spent the day in Southern Georgia touring the pecan processing plant, being treated by Jeff’s wife Cassie to homemade pecan butter chocolate chip cookies fresh out of the oven and strolling through the rows of gorgeous green and gold pecan trees during harvest season. The images below are just a small handful of the batch of images which will hopefully be useful for promoting this wonderful company for many years.

Follow Purely Pecans on Instagram. (And keep scrolling for that pecan butter chocolate chip cookies recipe!)

Commercial lifestyle photography for business | pecan sorting factory | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | pecan sorting factory | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | pecan sorting factory | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | pecan sorting factory | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | pecan sorting factory | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | pecan sorting factory | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | pecan sorting factory | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | pecan sorting factory | Florida Georgia commercial photographer Elizabeth Davis
Jeff and Cassie with their pups at their home in Southern Georgia.

Commercial lifestyle photography for business | Purely Pecan owners with their dogs at their home | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Purely Pecan owners at home | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Purely Pecan owners with their dogs at their home | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Purely Pecan owners husband and wife make pecan butter cookies | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Purely Pecan owners husband and wife make pecan butter cookies | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Purely Pecan owners husband and wife make pecan butter cookies | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Purely Pecan owners husband and wife make pecan butter cookies | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Purely Pecan owners husband and wife make pecan butter cookies | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Purely Pecan owners husband and wife make pecan butter cookies | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Purely Pecan owners husband and wife make pecan butter cookies | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Purely Pecan owners husband and wife make pecan butter cookies | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Purely Pecan owners husband and wife make pecan butter cookies | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Purely Pecan owners with their dogs at their home | Florida Georgia commercial photographer Elizabeth Davis
My favorite stop at the end of the day was the lovely, quiet place where it all starts: the groves.

Commercial lifestyle photography for business | pecan groves lakeside with blue sky | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | sunlight coming through pecan trees | in the pecan groves with labs | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | husband and wife of Purely Pecans stroll with pups through Pecan groves at the end of the day | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | young pecan groves at harvest season | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | ripe unshelled pecans resting in the grass | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Jeff owner of Purely Pecans strolls with dogs through pecan groves at the end of the day | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | young pecan groves at harvest season | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | young pecan groves at harvest season | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | wife of owner of Purely Pecans sits in golden pecan groves with labs as the sun sets | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | Jeff owner of Purely Pecans holds ripe unshelled pecans in his hands at sunset | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | husband and wife of Purely Pecans sit with labs in Pecan groves at the end of the day | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | three flavors of Purely Pecans pecan butter in the pecan groves at harvest time | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | husband and wife of Purely Pecans stand with labs in Pecan groves at the end of the day | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | husband and wife of Purely Pecans stroll with pups through Pecan groves at the end of the day | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | three flavors of Purely Pecans pecan butter in the pecan groves at harvest time | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | husband and wife of Purely Pecans stand with labs in Pecan groves at the end of the day as the sun sets | Florida Georgia commercial photographer Elizabeth Davis
At the end of the long day, Jeff jumped on his bike for a few laps on the country road next to the pecan groves before the sunset.

Commercial lifestyle photography for business | sun sets over pecan groves next to quiet country highway | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | owner Jeff cycles next to pecan groves at the end of the day | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | owner Jeff cycles next to pecan groves at the end of the day | Florida Georgia commercial photographer Elizabeth Davis
Commercial lifestyle photography for business | owner Jeff cycles next to pecan groves at the end of the day | silhouette of biker at sunset | Florida Georgia commercial photographer Elizabeth Davis
I enjoyed this job so much and am very proud of the images that came from it! I would love to create custom imagery that tells your company’s story. If you’re a business owner (or marketing director) of a business whose branding could use a little dusting off, let’s chat!

And last, I promised you an amazing recipe. Check it out here.(Opens in new page)


Don’t forget! Today is the last day of our fabulous 40% off print sale! Everything in your galleries, from prints to canvases to those amazing ready-to-hang metal prints is 40% off. Just use the code “AWESOME2017” at checkout. The sale ends at 9PM this evening, so head on over to our galleries page…

http://elizabethdavisphoto.smugmug.com/Proofing

..and stock up! If you’ve lost your password, just send an email to elizabethdavisphoto(at)gmail(dot)com!

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