I have been so excited to share this very special commercial lifestyle photography shoot for Purely Pecans! “Commercial lifestyle photography” is traditional commercial images for business meets free, artsy lifestyle photography for people. It’s a bit of a niche genre, but I LOVE it because it lets me craft an image-based message for a business that intimately represents their brand while still being professional, widely relevant and able to be used for many years.
Purely Pecans was founded by Jeff Worn, who you’ll see in the images below. Jeff is a multi-sport athlete who knows how much his athletic performance is dependent on a clean and nutritious diet. He wanted to create a product that was not only delicious but was also free of additives like the preservatives, sugars and emulsifiers found in most nut butters. The result? THE cleanest, creamiest, most velvety rich raw pecan butter on the planet. (Don’t believe me? TRY IT.) Jeff’s personal connection to his business, its goals and brand is the reason he’s featured throughout Purely Pecans’ customized imagery. The photos emphasize Jeff, his active lifestyle and some of his personal passions and hobbies.
I spent the day in Southern Georgia touring the pecan processing plant, being treated by Jeff’s wife Cassie to homemade pecan butter chocolate chip cookies fresh out of the oven and strolling through the rows of gorgeous green and gold pecan trees during harvest season. The images below are just a small handful of the batch of images which will hopefully be useful for promoting this wonderful company for many years.
Follow Purely Pecans on Instagram. (And keep scrolling for that pecan butter chocolate chip cookies recipe!)
And last, I promised you an amazing recipe. Check it out here.(Opens in new page)