When you hear the word casino, you might think of one of those Las Vegas megaresorts pulsing with neon lights and fun. But the Merriam-Webster dictionary defines it more broadly as “a building or room for social amusements, especially gambling.” That broader definition has helped casinos spread throughout the world. Today, there are more than 3,000 legal casinos in operation worldwide. They make billions of dollars each year for the companies, investors, and Native American tribes that run them, and they also contribute to local and state taxes.
In addition to creating stimulating atmospheres, casinos focus on customer service. They offer perks that encourage gamblers to spend more money and reward those who do. They are known as comps or complimentaries, and they can include free food and drinks, rooms, shows, or other amenities. During the 1970s, casino managers in Las Vegas promoted this strategy by giving away heavily discounted travel packages and cheap buffet tickets to anyone who gambled in their establishment.
Many casinos offer loyalty programs that allow players to earn points or levels, which unlock exclusive rewards like faster cash-out times and higher bonuses. Some of these programs even let you earn real-world prizes, like all-expenses-paid trips to exotic destinations. Since different payment methods have varying transaction costs, some casinos also offer incentives for players to use specific methods.
